Eleven Yellow Sessions is a new recurring format we're launching, and Lisbon AI Week felt like the right place to kick it off. This first edition is themed around AI and Growth/GTM.

Concept: Rather than a panel or a set of formal presentations, this is a workflow-sharing session. Each speaker walks the room through something concrete they actually do — a tool, an automation, a process — and opens it up for questions as they go. Nobody is presenting a deck or pitching a product; the format is closer to "let me show you what's on my screen" than a keynote.

Confirmed speakers so far:

- Selo (José Sáez), CEO of Eleven Yellow, on using Nodo (Eleven Yellow's internal AI automation tool) to automate GTM workflows.

- The Head of Growth at Gravl, the world's largest personal training app, on running large-scale performance marketing with AI.

- A specialist on building automated, AI-driven email marketing campaigns.

- A founder from a Lisbon-based AI influencer marketing studio, sharing their own workflows in that space.

Format: roughly one hour of short workflow walkthroughs (15–20 min each) with live Q&A, followed by an hour of drinks and informal networking, hosted at Eleven Yellow's own office. The session is intentionally small and curated (request-to-join) rather than an open broadcast, to keep the room practitioner-heavy and the conversation useful rather than performative.

Objectives:

1) Give growth professionals real, applicable AI workflows they can take home — not inspiration, but tactics.

2) Create a low-key, non-commercial space where people share what they're actually building, rather than what they're selling.

Expected impact: attendees leave with concrete workflows and tools they can implement immediately, plus direct access to practitioners running serious AI-driven growth operations. For Eleven Yellow, it's an opportunity to build community around a recurring event format.