The AI Sales Hour brings together brand founders, technologists, consumers,

and sceptics for a 90-minute live experience in three acts.

Act 1 — The Death of the Product Page (20 min) and the rise of Live Shopping

A data-driven opening talk on the shift from static to live commerce. What's happening in Asia, what's arriving in Europe, what it means for every brand that sells online. The case that the product page as we know it has maybe 5 years left.

Act 2 — The AI Shopping Showdown (30 min)

Three brands. Three products. Three AI sales hosts. Each gets 3 minutes on stage to sell their product to the live audience using a hyper-realistic AI avatar. The audience votes in real time — most convincing, most engaging, most likely to buy. Winners revealed live.

The first AI live shopping competition ever held

on a European stage.

Act 3 — AI vs Human: Who Sells Better? (30 min)

The same product. The same audience. A human sales host gets 3 minutes. Then the AI gets 3 minutes. Conversion tracked live on screen. Then a panel of four — a human host, a brand founder, an AI researcher, and a consumer psychologist — debate what just happened. Is this the future? Is something being lost? What does authenticity mean when the numbers favour the machine?

Open Floor (10 min)

The audience has the last word.